Argumentation Techniques
Procatalepsis
Strengthen arguments by anticipating and addressing counterarguments before opponents raise them.
What it is
Before & after
“We should expand to international markets because it will increase revenue.”
“We should expand internationally. Yes, it requires significant upfront investment, but domestic growth is plateauing and our competitors are already gaining overseas market share.”
When you’ll use it
Budget proposals: 'You might think this investment is too expensive, but consider the cost of inaction: we'd lose $2M annually'
Strategic changes: 'I know some will say this disrupts our current success, however, market data shows we must evolve or lose relevance'
Performance discussions: 'While it may seem premature to promote Sarah, her track record and leadership during the Q3 crisis prove she's ready'
Pro tip
Address the elephant in the room before someone else points it out. It shows you've thought deeply about all angles.
Questions & answers
3 questionsLearn more
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Audio Examples
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