Cohesion & Flow
Concession Markers

Use although, even though, while to acknowledge the other side.

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What it is

Words and phrases that acknowledge opposing viewpoints or limitations while maintaining your argument's strength, such as 'although,' 'while it's true that,' or 'granted.' Concession markers demonstrate fairness, build credibility by showing you understand counterarguments, and create stronger positions by addressing opposition directly rather than ignoring it.

Before & after

Before

Our conversion fell, but it is fine.

After

Although conversion fell, retention improved for the new plan.

When you’ll use it

Addressing objections: 'Although the cost seems high, the ROI within 6 months makes this investment profitable.'

Balanced reporting: 'While Q3 sales declined, customer satisfaction reached an all-time high.'

Stakeholder management: 'Even though implementation takes time, the long-term efficiency gains justify the effort.'

Presenting balanced business recommendations with acknowledged risks

Building credibility in persuasive presentations by addressing concerns

Facilitating productive discussions by acknowledging different viewpoints

Strengthening arguments by preemptively addressing counterpoints

Pro tip

Grant the point you can, then show your case.

Questions & answers

3 questions

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