Cohesion & Flow
Cause–Effect Markers
Use because, therefore, so to show causal links.
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What it is
Words that explicitly connect actions to their consequences, making logical relationships crystal clear to listeners.
Before & after
Before
“We raised prices. Churn rose.”
After
“We raised prices, therefore churn rose.”
When you’ll use it
Root cause analysis: 'Because the server crashed, we lost 2 hours of sales. Consequently, revenue dropped 15%.'
Decision justification: 'Since user feedback was negative, we redesigned the interface. As a result, satisfaction improved.'
Project retrospectives: 'Due to late requirements, we missed the deadline. Therefore, we're implementing earlier stakeholder reviews.'
Pro tip
Name cause, then name effect, in that order.
Questions & answers
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Practice this concept
Practice clearer flow
Record an answer and see how transitions and signposting hold it together. AI feedback on structure included.