Pitch Components
Why Now

In a spoken pitch, the Why Now section answers the timing question: why is this the right moment for your product, your market, and your team? Investors hear hundreds of pitches for reasonable ideas. The ones that get funded are the ones where the timing feels inevitable. Sequoia Capital's business plan framework explicitly includes 'Why now?' as a required section, framed as 'why hasn't your solution been built before now?' A strong Why Now points to a recent shift, whether it is a technology breakthrough, a regulatory change, a behavioral trend, or a market inflection, that makes your solution newly possible or newly urgent. Without it, investors wonder why this problem has gone unsolved for so long, and whether it will stay unsolved a bit longer.