Pitch Components
Problem

State the customer's pain clearly enough that the audience feels the urgency.

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What it is

In a spoken pitch, the problem section describes the customer's pain and how people handle it today. A well-framed problem makes the audience feel urgency before you present the solution. It should be specific, relatable, and concrete, not a vague industry trend. Y Combinator consistently pushes founders to make the problem legible fast. The strongest spoken problem statements combine a clear fact with a human consequence so the pain is easy to feel and easy to remember.

Before & after

Before

Communication is broken in the modern workplace. Teams are struggling with too many tools.

After

Engineering teams lose 5 hours per week context-switching between Slack, Jira, and GitHub. That's $47,000 per engineer per year in lost productivity, and it's why critical bugs slip through.

When you’ll use it

Framing the opportunity for investors who have never experienced the pain firsthand

Explaining to enterprise buyers why the status quo is costing them money

Setting up a demo by showing what life looks like without your product

Writing the opening paragraph of an accelerator application

Presenting market research findings that validate customer pain

Pro tip

Make the problem feel costly, frustrating, or risky. If the room shrugs, the pain is still too abstract.

Questions & answers

2 questions

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Practice sessions

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Audio examples

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Audio Examples

Listen to clear demonstrations of problem with before/after examples and guided explanations.

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