How do I frame a problem for a market that doesn't know it has one?

fromProblemin Pitch Components
Use a before/after contrast. Show what the audience currently accepts as normal, then reveal the hidden cost or risk they haven't quantified. Data makes invisible problems visible.

Learn more about Problem

Problem

State the customer's pain clearly enough that the audience feels the urgency.

View full guide

Related Questions

How long should a pitch hook be?

from Hook

What makes a hook fail?

from Hook

What if my product solves multiple problems?

from Problem

Should I demo the product during the solution section?

from Solution