How long should a pitch hook be?

fromHookin Pitch Components
A hook should be 1-2 sentences, delivered in under 10 seconds. Its job is to create curiosity and frame the problem space, not to explain your entire product.

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Hook

Open with a line that grabs attention and makes the audience want the next sentence.

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Related Questions

What makes a hook fail?

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What if my product solves multiple problems?

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How do I frame a problem for a market that doesn't know it has one?

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Should I demo the product during the solution section?

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