What makes a hook fail?

fromHookin Pitch Components
Hooks fail when they are generic ('We're an exciting company...'), full of jargon the audience doesn't understand, or when they describe a solution before the audience feels the problem.

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Hook

Open with a line that grabs attention and makes the audience want the next sentence.

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Related Questions

How long should a pitch hook be?

from Hook

What if my product solves multiple problems?

from Problem

How do I frame a problem for a market that doesn't know it has one?

from Problem

Should I demo the product during the solution section?

from Solution