Pitch Components
Solution

In a spoken pitch, the solution section explains what you built and how it improves the customer's life. It should flow directly from the problem: if the problem created tension, the solution resolves it. The Sequoia pitch format frames this as showing how you make the customer's life better. Keep it concrete. Walk through the user experience rather than listing features. Michael Seibel's guidance also points in this direction: simple language beats impressive-sounding language. The best spoken solutions feel obvious once the problem is understood.