Pitch Components
Vision
Paint a concrete picture of what the world looks like if you succeed at scale.
What it is
Before & after
“Our vision is to become the leading platform in our space and change the way people work forever.”
“Today we help 140 teams catch bugs before production. In 3 years, every deployment pipeline in the world will have an AI safety layer, and we'll be the default. We're building the immune system for software.”
When you’ll use it
Closing a pitch with an aspirational statement about the future
Answering 'Where do you see this in 5 years?' from an investor
Writing your company's mission statement or about page
Framing a Series A pitch around the next phase of growth
Inspiring your team during an all-hands or offsite
Pro tip
End with a future the audience can picture. Big is good. Vague is not.
Questions & answers
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Practice sessions
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Audio Examples
Listen to clear demonstrations of vision with before/after examples and guided explanations.
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