Figures of Speech
Paraprosdokian
End with an unexpected twist that reframes the entire statement.
What it is
Before & after
“Straightforward statement: "Our new system is efficient and easy to use."”
“Paraprosdokian twist: "Our new system is efficient and easy to use... once you master the 47-step setup process."”
When you’ll use it
Product launches: "Our new software is user-friendly... unlike our previous version that required a computer science degree"
Budget meetings: "We stayed within budget this quarter... by redefining what 'budget' means"
Performance reviews: "You've shown great improvement... from absolutely terrible to merely disappointing"
Sales presentations: "Our product will save you time... which you'll spend trying to figure out how it works"
Creating memorable closing lines in presentations
Adding unexpected humor to serious business topics
Making key points stick through surprise endings
Demonstrating creativity and wit in professional speaking
Pro tip
Set up expectations, then completely subvert them in the final phrase.
Questions & answers
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