Figures of Speech
Zeugma
Use one word to modify two others in different senses.
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What it is
A rhetorical device where one word applies to two others, usually in different senses (literal and figurative). Creates clever wordplay by linking disparate concepts. Example: 'He broke his silence and his promise' - 'broke' works differently for each object.
Before & after
Before
“He broke his promise and he broke his mother's heart.”
After
“He broke his promise and his mother's heart. She opened the door and her mind.”
When you’ll use it
Crafting persuasive speeches that rely on memorable wording
Writing marketing copy or slogans that stick with the audience
Building literary analyses or commentary on style choices
Pro tip
Link the literal and figurative with one clever verb.
Questions & answers
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