Figures of Speech
Zeugma

Use one word to modify two others in different senses.

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What it is

A rhetorical device where one word applies to two others, usually in different senses (literal and figurative). Creates clever wordplay by linking disparate concepts. Example: 'He broke his silence and his promise' - 'broke' works differently for each object.

Before & after

Before

“He broke his promise and he broke his mother's heart.”

After

“He broke his promise and his mother's heart. She opened the door and her mind.”

When you’ll use it

Crafting persuasive speeches that rely on memorable wording

Writing marketing copy or slogans that stick with the audience

Building literary analyses or commentary on style choices

Pro tip

Link the literal and figurative with one clever verb.

Questions & answers

3 questions

What is zeugma in rhetoric?

Zeugma uses a single word to modify two others in different senses, creating clever wordplay and ...

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How can I use zeugma effectively in presentations?

Use zeugma sparingly for memorable moments, humor, or to highlight contrasts. It works well in co...

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What makes zeugma work versus just confusing audiences?

Effective zeugma creates clear, clever connections that enhance meaning rather than obscure it. T...

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Learn more

BYU Rhetoric - Zeugma
Wikipedia - Zeugma

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