Figures of Speech
Alliteration

Repeat initial consonant sounds to create memorable, rhythmic phrases.

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What & why

What it is
A stylistic device where words beginning with the same consonant sound are used in close succession. This creates rhythm, makes phrases more memorable, and adds emphasis to key concepts.
Why it works

Repeated initial consonant sounds create phonological loops in working memory, enhancing recall through sound patterns. This auditory encoding supplements semantic memory, making phrases 'stick' through both meaning and sound.

Before & after

Before

“Our solution is good, effective, and useful.”

After

“Our solution is bold, brilliant, and breakthrough.”

When you’ll use it

Creating memorable product names and taglines

Crafting sticky mission statements and values

Making key points memorable in presentations

Developing brand messaging and marketing copy

Creating mnemonics for processes or frameworks

Adding polish to executive communications

Pro tip

Pick consonants that feel strong and match your message tone.

Questions & answers

3 questions

How subtle should alliteration be in professional contexts?

Subtle is better. Two or three alliterative words feel natural; more can sound forced. 'Bold, bra...

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Does alliteration work in languages other than English?

Yes, but patterns differ by language. If presenting internationally, use alliteration sparingly o...

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Can alliteration make serious topics seem trivial?

It can if overused or forced. Avoid alliteration in crisis communications, legal matters, or sens...

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Learn more

Wikipedia - Alliteration
Six Minutes - Add Impact with Rhetorical Devices

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