Figures of Speech
Alliteration
Repeat initial consonant sounds to create memorable, rhythmic phrases.
What & why
Repeated initial consonant sounds create phonological loops in working memory, enhancing recall through sound patterns. This auditory encoding supplements semantic memory, making phrases 'stick' through both meaning and sound.
Before & after
“Our solution is good, effective, and useful.”
“Our solution is bold, brilliant, and breakthrough.”
When you’ll use it
Creating memorable product names and taglines
Crafting sticky mission statements and values
Making key points memorable in presentations
Developing brand messaging and marketing copy
Creating mnemonics for processes or frameworks
Adding polish to executive communications
Pro tip
Pick consonants that feel strong and match your message tone.
Questions & answers
3 questionsLearn more
Practice this concept
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