Figures of Speech
Consonance

Repeat consonant sounds for rhythm and emphasis.

Last updated

What it is

The repetition of consonant sounds within or at the end of words in close succession, creating a pleasing auditory effect that enhances memorability and rhythm in speech. Unlike alliteration, consonance can occur anywhere within words.

Before & after

Before

“The product is strong and reliable.”

After

“Built tough to last through the roughest tests.”

When you’ll use it

Brand slogans: "Best rest" or "Safe and sound"

Key messages: "Tried and tested" or "Bigger and better"

Memorable phrases: "All's well that ends well"

Product names: "Kit-Kat" or "Coca-Cola"

Pro tip

Use hard consonants (k, t, p) for strength, soft ones (s, l, m) for smoothness.

Questions & answers

3 questions

What is consonance in speaking?

Consonance is the repetition of consonant sounds within or at the end of words to create rhythm a...

Read full answer →

How can I use consonance effectively in business communication?

Use consonance in product names, company slogans, or key messaging where sound memorability matte...

Read full answer →

What's the difference between consonance and alliteration?

Consonance repeats consonant sounds anywhere in words, while alliteration specifically repeats in...

Read full answer →

Learn more

Wikipedia - Consonance
Six Minutes - Add Impact with Rhetorical Devices

Practice sessions

AI-Powered Speaking Practice

Practice speaking with AI analysis of your filler words, pace, and clarity. Get detailed feedback to improve your communication skills.

Start Practice Session

Live practice

Impromptu Speaking Practice

Practice impromptu speaking with AI-powered analysis, optional question sets, and detailed scoring after every attempt.

Start Impromptu Practice

Audio examples

Coming Soon

Audio Examples

Listen to clear demonstrations of consonance with before/after examples and guided explanations.

Get Started