Figures of Speech
Allegory
Use extended metaphor narratives to convey complex ideas through symbolic storytelling.
What it is
Before & after
“We need to improve our processes, train our staff, and increase efficiency to compete better.”
“Think of our company as a ship. Our processes are the engine: they need tuning. Our staff are the crew: they need training. Our efficiency is our speed through competitive waters.”
When you’ll use it
Change management presentations: Describing organizational transformation as a journey through different terrains with obstacles to overcome
Team building discussions: Using ship crew metaphors where everyone has different roles but works toward the same destination
Strategic planning meetings: Framing business competition as sports matchups with preparation, strategy, and execution phases
Pro tip
Create a complete story world where every element represents something in your business situation.
Questions & answers
3 questionsLearn more
Practice this concept
Practice public speaking
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