Figures of Speech
Aphorism

Memorable statements expressing general truths or wisdom

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What it is

A concise, memorable statement that expresses a general truth, principle, or observation about life. In speaking, aphorisms serve as powerful summary statements, memorable takeaways, or wisdom that audiences can easily recall and apply.

When you’ll use it

Crafting persuasive speeches that rely on memorable wording

Writing marketing copy or slogans that stick with the audience

Building literary analyses or commentary on style choices

Pro tip

Check that your use of aphorism supports the message instead of drawing focus away.

Questions & answers

3 questions

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