Figures of Speech
Paradox

Present seeming contradictions that reveal deeper truths.

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What it is

A seemingly contradictory statement that reveals a deeper truth or highlights complex realities. Paradoxes challenge conventional thinking and create memorable moments by forcing audiences to reconcile apparent opposites.

Before & after

Before

“Sometimes you need to spend money to save money.”

After

“The more we try to control, the less control we have.”

When you’ll use it

Leadership messages: "Less is more" or "Slow down to speed up"

Innovation talks: "Failure is the path to success"

Change management: "The only constant is change"

Strategy presentations: "You have to spend money to save money"

Pro tip

Set up the contradiction, then reveal the wisdom within it.

Questions & answers

3 questions

What is a paradox in speaking?

A paradox is a statement that seems contradictory but reveals deeper truth upon reflection. In sp...

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When should I use paradoxes in presentations?

Use paradoxes to challenge assumptions, introduce complex concepts, or create thought-provoking m...

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How is a paradox different from a simple contradiction?

Paradoxes reveal hidden truths through apparent contradiction, while simple contradictions are ju...

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Learn more

Writing Explained - Paradox
Six Minutes - Add Impact with Rhetorical Devices

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