Figures of Speech
Paradox
Present seeming contradictions that reveal deeper truths.
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What it is
A seemingly contradictory statement that reveals a deeper truth or highlights complex realities. Paradoxes challenge conventional thinking and create memorable moments by forcing audiences to reconcile apparent opposites.
Before & after
Before
“Sometimes you need to spend money to save money.”
After
“The more we try to control, the less control we have.”
When you’ll use it
Leadership messages: "Less is more" or "Slow down to speed up"
Innovation talks: "Failure is the path to success"
Change management: "The only constant is change"
Strategy presentations: "You have to spend money to save money"
Pro tip
Set up the contradiction, then reveal the wisdom within it.
Questions & answers
3 questionsLearn more
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