Figures of Speech
Aporia
Express genuine doubt or uncertainty about how to proceed to engage audience thinking.
What it is
Before & after
“We clearly need to increase profits by reducing costs and boosting sales.”
“I'm genuinely uncertain. Should we cut costs and risk quality, or invest more and hope for greater returns? What would you do?”
When you’ll use it
Complex problem analysis: 'I'm not sure which approach would be more effective. Should we focus on cost reduction or revenue growth?'
Addressing difficult questions: 'Honestly, I don't know how to solve this challenge, but perhaps together we can figure it out'
Opening strategic discussions: 'I find myself wondering whether our current direction is the right one. What do you think?'
Pro tip
Show your thinking process. Admitting uncertainty can make your eventual decision more credible.
Questions & answers
3 questionsLearn more
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