Figures of Speech
Aporia

Express genuine doubt or uncertainty about how to proceed to engage audience thinking.

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What it is

A rhetorical device where the speaker expresses genuine or feigned doubt, perplexity, or uncertainty about what to say or do next. This engages the audience by making them think along with the speaker and can make the eventual resolution more impactful.

Before & after

Before

“We clearly need to increase profits by reducing costs and boosting sales.”

After

“I'm genuinely uncertain. Should we cut costs and risk quality, or invest more and hope for greater returns? What would you do?”

When you’ll use it

Complex problem analysis: 'I'm not sure which approach would be more effective. Should we focus on cost reduction or revenue growth?'

Addressing difficult questions: 'Honestly, I don't know how to solve this challenge, but perhaps together we can figure it out'

Opening strategic discussions: 'I find myself wondering whether our current direction is the right one. What do you think?'

Pro tip

Show your thinking process. Admitting uncertainty can make your eventual decision more credible.

Questions & answers

3 questions

What is aporia in speaking?

Aporia expresses genuine or feigned doubt about how to proceed, what to say, or which choice to m...

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When should I use aporia in business presentations?

Use aporia to show thoughtful consideration of complex issues, acknowledge difficult decisions, o...

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How is aporia different from just being unprepared?

Strategic aporia serves rhetorical purposes—building rapport, showing thoughtfulness, or acknowle...

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Learn more

Wikipedia
BYU Rhetoric - Aporia

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