Figures of Speech
Irony

Say the opposite of what you mean for humor or emphasis.

Last updated

What it is

A rhetorical device that creates contrast between expectation and reality, often expressing meaning through deliberate contradiction or incongruity. Irony can highlight absurdities, create humor, or emphasize points through unexpected reversals. This sophisticated technique engages audiences intellectually while making memorable impressions.

Before & after

Before

“The launch went poorly.”

After

“Well, that launch went exactly as planned... if we planned for chaos.”

When you’ll use it

Highlighting contradictions in market trends or business practices

Creating memorable moments in speeches through unexpected twists

Emphasizing the need for change by showcasing current ironies

Adding sophisticated humor to professional presentations

Pro tip

Use tone and context to signal you mean the opposite.

Questions & answers

3 questions

What is irony in speaking and presentations?

Irony is expressing meaning through language that signifies the opposite, often for humorous or e...

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How can I use irony effectively in professional settings?

Use irony carefully to highlight contradictions or absurdities in business situations. It's effec...

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What's the difference between irony and sarcasm in presentations?

Irony highlights contradictions or unexpected outcomes for insight, while sarcasm uses irony to m...

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Learn more

Britannica - Irony
Wikipedia - Irony

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Audio Examples

Listen to clear demonstrations of irony with before/after examples and guided explanations.

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