Figures of Speech
Irony
Say the opposite of what you mean for humor or emphasis.
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What it is
A rhetorical device that creates contrast between expectation and reality, often expressing meaning through deliberate contradiction or incongruity. Irony can highlight absurdities, create humor, or emphasize points through unexpected reversals. This sophisticated technique engages audiences intellectually while making memorable impressions.
Before & after
Before
“The launch went poorly.”
After
“Well, that launch went exactly as planned... if we planned for chaos.”
When you’ll use it
Highlighting contradictions in market trends or business practices
Creating memorable moments in speeches through unexpected twists
Emphasizing the need for change by showcasing current ironies
Adding sophisticated humor to professional presentations
Pro tip
Use tone and context to signal you mean the opposite.
Questions & answers
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