Figures of Speech
Understatement

Deliberately downplay something for dramatic or humorous effect.

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What it is

A rhetorical device that deliberately presents something as less significant, intense, or important than it actually is. Often used to create ironic effect, show restraint, or allow the audience to infer the true magnitude of a situation.

Before & after

Before

Losing our biggest client was terrible.

After

Losing our biggest client was... not ideal.

When you’ll use it

Crisis communications: "We encountered a minor setback" (referring to a major problem)

Achievement announcements: "We did reasonably well this quarter" (after record profits)

Performance reviews: "There's room for improvement" (significant problems need addressing)

Product launches: "It's a decent upgrade" (revolutionary new features)

Pro tip

Deliver with a pause and slight smile to signal the understatement.

Questions & answers

3 questions

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