Figures of Speech
Epigram
Craft brief, witty statements that stick in memory.
Last updated
What it is
A very brief, witty statement that expresses a single thought with clarity and sting, often ending with a twist or paradox. Epigrams are memorable because they compress wisdom or insight into a pithy, quotable form that challenges conventional thinking.
Before & after
Before
“We should focus on quality rather than rushing things.”
After
“Fast, good, cheap: pick two.”
When you’ll use it
Keynote openings: "The best time to plant a tree was 20 years ago. The second best time is now."
Meeting conclusions: "Perfect is the enemy of good" (when discussing project timelines)
Change management: "The only way out is through" (addressing difficult transitions)
Team motivation: "If you want to go fast, go alone. If you want to go far, go together."
Pro tip
Polish it until every word earns its place.
Questions & answers
3 questionsLearn more
Practice this concept
Practice public speaking
Apply rhetorical techniques like this in your own speeches and get AI feedback on structure, clarity, and delivery.