Figures of Speech
Epigram

Craft brief, witty statements that stick in memory.

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What it is

A very brief, witty statement that expresses a single thought with clarity and sting, often ending with a twist or paradox. Epigrams are memorable because they compress wisdom or insight into a pithy, quotable form that challenges conventional thinking.

Before & after

Before

We should focus on quality rather than rushing things.

After

Fast, good, cheap: pick two.

When you’ll use it

Keynote openings: "The best time to plant a tree was 20 years ago. The second best time is now."

Meeting conclusions: "Perfect is the enemy of good" (when discussing project timelines)

Change management: "The only way out is through" (addressing difficult transitions)

Team motivation: "If you want to go fast, go alone. If you want to go far, go together."

Pro tip

Polish it until every word earns its place.

Questions & answers

3 questions

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Audio examples

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Audio Examples

Listen to clear demonstrations of epigram with before/after examples and guided explanations.

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