Figures of Speech
Assonance
Repeat vowel sounds to create flow and musicality.
In Figures of SpeechLast updated
What it is
A sound device that repeats vowel sounds within nearby words to create musical rhythm and emphasis. Assonance makes phrases more memorable and pleasing to hear, enhancing the aesthetic quality of speech. This subtle technique creates flow and can reinforce key messages through sonic patterns.
Before & after
Before
“We need to change our approach quickly.”
After
“We need speed to succeed and lead.”
When you’ll use it
Crafting memorable brand taglines and slogans
Creating smooth-flowing speech openings and closings
Writing poetry or creative content for presentations
Creating memorable taglines and slogans
Making key phrases stick in audience memory
Adding rhythmic flow to important statements
Enhancing the musical quality of presentations
Pro tip
Listen for the vowel echoes. They create subtle rhythm.
Questions & answers
What is assonance in speech?
Assonance is the repetition of vowel sounds within words to create rhythm and musicality in speech. Unlike rhyme, it focuses on internal vowel patterns, making language more memorable and pleasant to hear, like 'fleet feet sweep by sleeping geese.'
When should I use assonance in presentations?
Use assonance in memorable phrases, taglines, or key messages where you want to create rhythm and flow. It's particularly effective in openings, closings, and transition phrases. The vowel repetition makes content more quotable and easier to remember.
How is assonance different from alliteration?
Assonance repeats vowel sounds within words, while alliteration repeats initial consonant sounds. Assonance creates subtle musical quality and flow, while alliteration is more noticeable and punchy. Both enhance memorability through sound patterns.
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