Figures of Speech
Onomatopoeia

Use words that sound like what they describe for vivid effect.

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What it is

Words that phonetically imitate, resemble, or suggest the sound they describe, creating vivid auditory imagery that makes communication more engaging and memorable. In business speaking, onomatopoeia adds life to descriptions and helps audiences viscerally understand processes or experiences.

Before & after

Before

Generic description: "The machine made sounds before it stopped working."

After

Onomatopoeic: "The machine started clicking, then grinding, then went silent with a final thunk."

When you’ll use it

Process descriptions: "The printer was clicking and whirring all night" vs "The printer was making mechanical noises"

Product demonstrations: "You'll hear a satisfying click when it locks in place" vs "You'll hear a sound"

Problem reporting: "The server was buzzing loudly before it crashed" vs "The server made noise"

Customer experience: "Their response was a resounding thud" vs "Their response was negative"

Pro tip

Add sound effects sparingly to paint vivid pictures.

Questions & answers

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