Figures of Speech
Anaphora
Repeat a word or phrase at the start of successive clauses.
What & why
Repetition at the beginning of phrases creates a cognitive rhythm that enhances retention. The predictable pattern allows listeners to anticipate structure while focusing on the varying content, creating both comfort and emphasis.
Before & after
“We need courage. We need focus. And also action.”
“We need courage. We need focus. We need action.”
When you’ll use it
Building momentum in motivational team speeches
Emphasizing multiple related priorities in all-hands meetings
Creating memorable lists in product launch presentations
Rallying teams around shared values or goals
Structuring compelling calls-to-action
Reinforcing key messages in training sessions
Pro tip
Choose a short starter phrase and repeat it three times for drive.
Questions & answers
3 questionsLearn more
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