Figures of Speech
Anaphora

Repeat a word or phrase at the start of successive clauses.

Last updated

What & why

What it is
A rhetorical device that involves the repetition of the same word or phrase at the beginning of successive clauses, sentences, or verses. This creates rhythm, emphasizes key points, and builds emotional momentum.
Why it works

Repetition at the beginning of phrases creates a cognitive rhythm that enhances retention. The predictable pattern allows listeners to anticipate structure while focusing on the varying content, creating both comfort and emphasis.

Before & after

Before

“We need courage. We need focus. And also action.”

After

“We need courage. We need focus. We need action.”

When you’ll use it

Building momentum in motivational team speeches

Emphasizing multiple related priorities in all-hands meetings

Creating memorable lists in product launch presentations

Rallying teams around shared values or goals

Structuring compelling calls-to-action

Reinforcing key messages in training sessions

Pro tip

Choose a short starter phrase and repeat it three times for drive.

Questions & answers

3 questions

How is anaphora different from just being repetitive?

Anaphora is strategic repetition of beginnings while varying the endings. It creates rhythm and b...

Read full answer →

Does anaphora work in written communication like emails?

Yes, but use sparingly and only for emphasis. In emails, a three-part anaphora works well for sum...

Read full answer →

Can anaphora sound too dramatic for everyday business use?

Keep the repeated phrase short and the overall structure simple. 'We need courage. We need data. ...

Read full answer →

Learn more

Writing Explained - Anaphora
Six Minutes - Speech Analysis: I Have a Dream

Practice sessions

AI-Powered Speaking Practice

Practice speaking with AI analysis of your filler words, pace, and clarity. Get detailed feedback to improve your communication skills.

Start Practice Session

Live practice

Impromptu Speaking Practice

Practice impromptu speaking with AI-powered analysis, optional question sets, and detailed scoring after every attempt.

Start Impromptu Practice

Audio examples

Coming Soon

Audio Examples

Listen to clear demonstrations of anaphora with before/after examples and guided explanations.

Get Started