Repeat a word or phrase at the start of successive clauses.
What & why
Repeating an opening phrase creates a predictable rhythm that lets listeners anticipate the structure while attending to the varying content, which adds emphasis and a sense of momentum. In speech, the shared opening also works as a signpost that another item of the same kind has started, which helps when listeners cannot look back at a page. Its effect on memory has not been tested directly, so use it for force and linking, not as a memory trick.
Before & after
These are fictional teaching examples, not accounts of real events.
“We need courage. We need focus. And also action.”
“We need courage. We need focus. We need action.”
See it in action
An original teaching example. The situations and results are fictional.
Featured example
Some days I need advice.
Some days I need a hand.
Some days I just need someone to listen.
- Repeated opening: “Some days”
A friend explaining what support helps.
Why it works
“Some days” begins all three sentences, linking advice, practical help, and listening while letting each need feel distinct.
In plain words: The kind of support needed changes from day to day.
When you’ll use it
Building momentum in motivational team speeches
Emphasizing multiple related priorities in all-hands meetings
Creating striking lists in product launch presentations
Rallying teams around shared values or goals
Structuring compelling calls-to-action
Reinforcing key messages in training sessions
Pro tip
Pick a short opening and start each point with it. Two uses link ideas; three or more build drive.
Questions & answers
How is anaphora different from just being repetitive?
Does anaphora work in written communication like emails?
Can anaphora sound too dramatic for everyday business use?
Learn more
Put it into practice
Practice Anaphora
Work through examples, then test your understanding in a short quiz. Your progress is saved as you practice.