Figures of Speech
Tricolon
Three parallel words or clauses for rhythm and emphasis.
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What it is
A rhetorical device using three parallel elements. These can maintain equal weight, build in intensity (tricolon crescens), or decrease (tricolon diminuens). The power of three creates memorable rhythm whether balanced or building.
Before & after
Before
“We improved the app.”
After
“We made it faster, safer, and smarter.”
When you’ll use it
Product launches and feature announcements
Motivational speeches and team rallies
Marketing taglines and brand messaging
Closing statements and calls to action
Pro tip
Keep the structure parallel. Consider whether to maintain balance or build intensity.
Questions & answers
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