Figures of Speech
Parallelism
Use the same grammatical form for items in a series to create rhythm and clarity.
What & why
The brain processes parallel structures more efficiently because pattern recognition reduces cognitive load. When elements follow the same grammatical form, listeners can anticipate structure and focus on content rather than parsing syntax.
Before & after
“Our goals are to grow revenue, customer happiness, and reducing churn.”
“Our goals are to grow revenue, increase customer happiness, and reduce churn.”
When you’ll use it
Listing company goals or priorities in strategic presentations
Describing product features or benefits in marketing materials
Outlining project phases or deliverables in status updates
Presenting options or alternatives in decision-making meetings
Creating memorable mission statements or value propositions
Building persuasive arguments with multiple supporting points
Pro tip
Match the verb forms across your list. Your ear will hear the symmetry.
Questions & answers
3 questionsLearn more
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