Figures of Speech
Conduplicatio

Repeat a key word or phrase throughout successive clauses for emphasis.

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What it is

A rhetorical device that repeats the same word or phrase in different parts of successive clauses, but not necessarily at the beginning or end. This creates emphasis through strategic repetition that reinforces important concepts throughout a passage.

Before & after

Before

“Our company values hard work, dedication, and excellence in all our projects.”

After

“Excellence drives our research. Excellence shapes our products. Excellence defines our reputation.”

When you’ll use it

Product launches emphasizing core benefit: 'Innovation powers our design, innovation drives our technology, innovation shapes our future'

Performance reviews highlighting key strength: 'Leadership defines your approach, leadership guides your decisions, leadership inspires your team'

Crisis communications reinforcing company values: 'Trust builds relationships, trust ensures quality, trust drives our commitment'

Pro tip

Pick your power word and weave it through multiple statements to hammer home the message.

Questions & answers

3 questions

What is conduplicatio in rhetoric?

Conduplicatio repeats a word or phrase in different parts of a sentence or passage for emphasis a...

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How can I use conduplicatio effectively in business communication?

Use conduplicatio to reinforce brand messages, key values, or important concepts throughout prese...

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What's the difference between conduplicatio and simple repetition?

Conduplicatio strategically places repetition at different structural points for rhetorical effec...

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Learn more

Art of Grammar - Conduplicatio
Wikipedia - Conduplicatio

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