Figures of Speech
Epanalepsis
Begin and end with the same word or phrase for circular emphasis.
What it is
Before & after
“Linear statement: "We need to improve quality in all our processes and outcomes."”
“Epanalepsis structure: "Excellence starts our journey, guides our every step, and excellence completes our success."”
When you’ll use it
Mission statements: "Quality defines our work, guides our decisions, and ultimately, quality defines us"
Project kickoffs: "Together we start this project, face its challenges, and together we will succeed"
Change announcements: "Trust is essential—trust in the process, trust in each other, and above all, trust"
Customer service training: "Service excellence begins with attitude, grows through actions, and ends with service excellence"
Pro tip
Create a perfect circle. Return to where you started.
Questions & answers
3 questionsLearn more
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