Structure & Organization
Local-​National-​Global Framework

Scale up your argument from personal to universal impact and relevance.

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What & why

What it is
An organizational pattern that examines issues from three perspectives: immediate community impact, national implications, and worldwide significance. This framework helps audiences understand the scope and relevance of topics across different scales of influence.
Why it works

We process information best when it starts with the familiar and concrete before expanding to the abstract and distant. The local-to-global progression leverages this by anchoring concepts in relatable personal experience, then systematically expanding scope. This creates both comprehension (through concrete grounding) and significance (through scale revelation).

Before & after

Before

Climate change affects everyone everywhere in different ways.

After

Local: Our city's flooding increased 40%. National: Infrastructure costs $2 trillion. Global: 200 million climate refugees by 2050.

When you’ll use it

Presenting the impact of a policy change from community level to worldwide implications

Explaining how a product launch affects your office, your country's market, and global competition

Discussing sustainability initiatives: personal actions, national policies, and global climate goals

Framing a business problem from team impact to company-wide to industry-wide consequences

Pro tip

Start where you are, expand to your country, then to the world.

Questions & answers

3 questions

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