Local to Global
Widen one issue from your own experience to the people around you, then to the wider world.
What & why
Speakers often start with something close and concrete, then widen, though opening with the wider issue also works. The personal step and the wider step do different jobs: a single case tends to stir more feeling than figures, while wider evidence does more to show how big or common an issue is. The full sequence has not been tested directly, so treat it as a practical way to show both why an issue matters to you and how far it reaches.
Before & after
These are fictional teaching examples, not accounts of real events.
“Climate change affects everyone everywhere in different ways.”
“Personal: Last winter our ground floor flooded twice, and we lost a box of family photos. Community: Three other homes on our street flooded too, and the corner store closed for a month. Wider world: Flooding is a growing concern for towns in many countries, so how streets like ours prepare matters well beyond our road.”
See it in action
An original teaching example. The situations and results are fictional.
Why does keeping a non-digital contact option matter to you?
I once helped a relative who could read an appointment letter but could not use the online response form. The letter said replying would take a minute, but without help she would have had to call and wait for someone to explain another way.
Volunteering at our community center’s help desk, I now meet several people each week with the same trouble. People come in with all kinds of questions, and someone can point them towards a next step without assuming they have a phone or an account.
More widely, our council’s own survey found that about one household in eight has no internet at home, so when services move online, some other route has to remain.
How the answer works
- Personal
- Start with a specific personal experience, good or bad.
- Community
- Show the same issue among people around you, or what a local group does about it.
- Wider world
- Say what the issue means more widely, in proportion to your evidence.
Why it works: The same issue widens from one relative to people at the local help desk, then to a wider claim that rests on a survey rather than on one family’s story.
When you’ll use it
Answering an impromptu question by moving from a personal story to your community and the wider world
Presenting how a policy change affects you, your community and the wider world
Explaining how a product launch affects your office, your country's market, and global competition
Discussing sustainability initiatives: personal actions, national policies, and global climate goals
Framing a business problem from team impact to company-wide to industry-wide consequences
Pro tip
Start with you, widen to the people around you, then to the wider world.
Questions & answers
What is the local to global (local-national-global) framework?
When should I use the local to global structure?
How do I make a local to global answer compelling?
Watch this in action
See how speakers use local to global in real speeches.
Learn more
Put it into practice
Practice Local to Global
Work through examples, then test your understanding in a short quiz. Your progress is saved as you practice.


