Structure & Organization
PREP Structure
Point, Reason, Example, Point: a simple formula for clear arguments.
What & why
PREP leverages the primacy-recency effect: we remember beginnings and endings best. By stating your point twice (first and last), you ensure maximum retention. The middle elements (reason + example) satisfy our brain's need for causal explanation and concrete evidence, making abstract claims tangible and believable.
Before & after
“Well, there are several factors... it's complicated... for instance...”
“We should launch next week (Point). The market window closes after that (Reason). Our competitor just delayed their launch (Example). So let's ship next week (Point).”
When you’ll use it
Delivering stakeholder updates when asked about project status or decisions
Defending a decision or recommendation during challenging Q&A sessions
Answering tough interview questions about past experiences or leadership decisions
Pro tip
State it, justify it, prove it, restate it.
Questions & answers
3 questionsWatch this in action
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