Cohesion & Flow
Lexical Cohesion

Create flow with repetition, synonyms, and consistent terminology.

Last updated Mar 15, 2026

What it is

Strategic word choice that creates connections throughout your speech through repetition, synonyms, and consistent terminology.

Before

“We talk about customers, then users, then clients with no reason.”

After

“We consistently say customers, or we define the terms once and stick to them.”

Technical presentations: Pick 'user' vs 'customer' vs 'client' and stick with it, or define differences once and use consistently

Strategy discussions: Repeat key themes like 'efficiency,' 'automation,' and 'scalability' to reinforce focus areas

Progress reports: Use word families like 'develop/development/developer' or 'optimize/optimization/optimal' to link related concepts

Repeat key terms or use clear synonyms to tie ideas together.

Lexical cohesion uses related words, synonyms, and repeated key terms to create connections throu...

Lexical cohesion reinforces key messages, creates thematic unity, helps audiences follow complex ...

Use strategic repetition of key terms, synonyms and related words, word families around central t...

Record an answer and see how transitions and signposting hold it together. AI feedback on structure included.