Cohesion & Flow
Lexical Cohesion

Create flow with repetition, synonyms, and consistent terminology.

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What it is

Strategic word choice that creates connections throughout your speech through repetition, synonyms, and consistent terminology.

Before & after

Before

“We talk about customers, then users, then clients with no reason.”

After

“We consistently say customers, or we define the terms once and stick to them.”

When you’ll use it

Technical presentations: Pick 'user' vs 'customer' vs 'client' and stick with it, or define differences once and use consistently

Strategy discussions: Repeat key themes like 'efficiency,' 'automation,' and 'scalability' to reinforce focus areas

Progress reports: Use word families like 'develop/development/developer' or 'optimize/optimization/optimal' to link related concepts

Pro tip

Repeat key terms or use clear synonyms to tie ideas together.

Questions & answers

3 questions

What is lexical cohesion in business presentations?

Lexical cohesion uses related words, synonyms, and repeated key terms to create connections throu...

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How does lexical cohesion improve presentation effectiveness?

Lexical cohesion reinforces key messages, creates thematic unity, helps audiences follow complex ...

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What techniques create strong lexical cohesion?

Use strategic repetition of key terms, synonyms and related words, word families around central t...

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Learn more

ThoughtCo - Lexical Cohesion
Wikipedia - Cohesion (linguistics)

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