Argumentation Techniques
Funneling Technique

Start with broad, open questions and progressively narrow down to specific, actionable details.

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What it is

A questioning strategy that begins with general, open-ended inquiries and systematically narrows down to specific details and actionable items. Creates complete understanding while maintaining focus.

Before & after

Before

Jumping straight to specific details without context, staying too broad without getting actionable.

After

Starting wide: 'What's your vision?' Then narrowing: 'What would success look like in 90 days?'

When you’ll use it

Requirements gathering: 'Tell me about the project' → 'What specific outcomes matter most?' → 'By when do you need result X?'

Root cause analysis: 'What's happening?' → 'When did this start?' → 'What changed right before that?'

Sales discovery: 'What's driving this initiative?' → 'What's your budget range?' → 'Who else needs to approve this?'

Performance reviews: 'How do you feel about this quarter?' → 'Which project was most challenging?' → 'What support would help?'

Pro tip

Think of an upside-down pyramid: broad at the top, specific at the bottom.

Questions & answers

3 questions

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Audio examples

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Audio Examples

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