Clarity & Style
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Place the key idea at the start of the sentence.

Last updated Mar 15, 2026

What it is

A communication technique that places the most important information at the beginning of sentences, paragraphs, or presentations. This ensures key messages are heard even if attention wanes, and helps busy audiences quickly grasp essential points without waiting for conclusions.

Before & after

Before

“Burying the lead: "After careful consideration of various factors and market conditions, we've decided to proceed with layoffs."”

After

“Front-loaded: "We're implementing layoffs affecting 15% of staff, effective next Friday, due to reduced demand."”

When you’ll use it

Executive briefings: "Revenue increased 23% this quarter" (not "This quarter saw various market conditions that ultimately resulted in revenue increases").

Email communication: "Meeting moved to 3 PM Friday" (not "Due to scheduling conflicts and room availability issues, we need to adjust our meeting time").

Project updates: "Deadline extended to March 15th" (not "After reviewing progress and consulting with stakeholders, timeline adjustments are necessary").

Crisis communication: "System restored, all data intact" (not "Following extensive recovery procedures and diagnostic testing, we're pleased to report...").