Clarity & Style
Active Voice

Make the doer the subject to increase clarity and energy.

Last updated

What & why

What it is
A grammatical construction where the subject performs the action described by the verb. Active voice creates stronger, clearer, more direct sentences and establishes accountability by clearly identifying who is responsible for actions.
Why it works

The brain processes information most easily in the standard Subject-Verb-Object order. Active voice matches this cognitive preference, making it feel clearer, more direct, and more energetic. It also explicitly assigns agency, which answers the brain's implicit question of 'who is responsible?'

Before & after

Before

Mistakes were made.

After

We made mistakes and we fixed them.

When you’ll use it

Taking ownership of decisions and outcomes in business meetings

Writing clear action items and status updates

Creating compelling narratives and stories

Avoiding vague, bureaucratic language in presentations

Pro tip

Ask, who did what, then write it in that order.

Questions & answers

3 questions

Learn more

Practice sessions

AI-Powered Speaking Practice

Practice speaking with AI analysis of your filler words, pace, and clarity. Get detailed feedback to improve your communication skills.

Start Practice Session

Live practice

Impromptu Speaking Practice

Practice impromptu speaking with AI-powered analysis, optional question sets, and detailed scoring after every attempt.

Start Impromptu Practice

Audio examples

Coming Soon

Audio Examples

Listen to clear demonstrations of active voice with before/after examples and guided explanations.

Get Started