Clarity & Style
Avoid Nominalization
Prefer strong verbs over abstract noun forms.
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What it is
The practice of replacing abstract noun forms of verbs (nominalizations) with direct, active language to create clearer, more engaging communication. For example, changing 'make an examination of' to 'examine' or 'reach a conclusion' to 'conclude.' This technique eliminates bureaucratic language, increases clarity, and makes messages more dynamic and accessible.
Before & after
Before
“We made an improvement to the system.”
After
“We improved the system.”
When you’ll use it
Simplifying corporate communications for broader understanding
Making technical reports more accessible to general audiences
Creating clearer instructions and procedures
Improving customer-facing communications and documentation
Pro tip
Turn -tion words back into verbs where possible.
Questions & answers
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