Argumentation Techniques
Comparative Advantage Analysis
Demonstrate superiority by systematic comparison across multiple relevant criteria.
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What it is
An argumentation strategy that demonstrates why one option is superior to alternatives by systematically comparing benefits, costs, feasibility, and outcomes. This approach helps audiences make informed choices by clearly articulating the relative merits of different approaches.
Before & after
Before
“Our way is better than their way in most areas.”
After
“Compared to outsourcing: in-house development costs 20% more but delivers 50% faster, with 90% fewer communication issues and 100% IP control.”
When you’ll use it
Structuring debate points for rapid-fire RFP defenses
Training teams to counter objections in client conversations
Drafting whitepapers that build layered reasoning
Pro tip
Compare systematically across specific, measurable criteria that matter to your audience.
Questions & answers
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