Argumentation Techniques
Argument by Analogy

Support conclusions by comparing similar situations with known outcomes.

Last updated Mar 15, 2026

What it is

A persuasive technique that supports a claim by comparing it to a similar situation where the outcome or principle is already accepted. The strength depends on how closely the compared situations match in relevant characteristics and context.

Before & after

Before

“This is like that other thing we did once.”

After

“Just as Netflix disrupted Blockbuster through convenience, we can disrupt traditional banking through mobile-first design and instant approvals.”

When you’ll use it

Change management: "Implementing this software is like renovating a house - it's disruptive initially, but the long-term benefits outweigh temporary inconvenience."

Team building: "A successful team is like an orchestra - each person has different skills, but they must work in harmony to create something beautiful."

Innovation arguments: "Investing in R&D is like planting seeds - you don't see immediate results, but the future harvest justifies the effort."

Risk assessment: "Ignoring cybersecurity is like leaving your house unlocked - most days nothing happens, but when it does, the consequences are severe."