Figures of Speech
Amplification
Rhetorical expansion and emphasis through repetition and elaboration
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What it is
A rhetorical technique that involves expanding upon or elaborating a statement, idea, or argument through additional details, examples, or restatement. In speaking, amplification helps emphasize important points, ensure clarity, and create greater impact through deliberate repetition and expansion.
When you’ll use it
Crafting persuasive speeches that rely on memorable wording
Writing marketing copy or slogans that stick with the audience
Building literary analyses or commentary on style choices
Pro tip
Check that your use of amplification supports the message instead of drawing focus away.
Questions & answers
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