Visual Rhetoric & Slidecraft

Featured Concepts

• One Idea Per Slide

  Focus each slide on a single concept to maximize audience comprehension and retention.

• Visual Hierarchy

  Use size, color, and position to guide viewer attention to the most important information first.

• Data Storytelling Arc

  Structure data presentations with context, conflict, and resolution to make numbers compelling.

• Signal-​to-​Noise Ratio

  Maximize essential information while minimizing distracting elements on slides.

• Effective Chart Selection

  Choose the right chart type to tell the clearest story with your data.