Figures of Speech
Hyperbaton
Deliberately disrupt normal word order to create emphasis and memorable phrasing.
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What it is
A rhetorical device that deliberately alters the natural or expected word order in a sentence to create emphasis, draw attention to specific words, or create memorable phrasing. This disruption makes audiences pay closer attention to the content.
Before & after
Before
“We will definitely deliver excellent results to our clients on time.”
After
“Results excellent, to our clients, we will deliver. On time, without fail.”
When you’ll use it
Memorable opening statements: 'Success, we will achieve' instead of 'We will achieve success'
Emphasizing key outcomes: 'Results, not excuses, we deliver' rather than standard word order
Creating dramatic conclusions: 'Victory, through perseverance, comes' for emphasis on victory
Pro tip
Put your key word first, then rearrange the rest. It forces attention to what matters most.
Questions & answers
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