Figures of Speech
Hyperbaton

Deliberately disrupt normal word order to create emphasis and memorable phrasing.

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What it is

A rhetorical device that deliberately alters the natural or expected word order in a sentence to create emphasis, draw attention to specific words, or create memorable phrasing. This disruption makes audiences pay closer attention to the content.

Before & after

Before

We will definitely deliver excellent results to our clients on time.

After

Results excellent, to our clients, we will deliver. On time, without fail.

When you’ll use it

Memorable opening statements: 'Success, we will achieve' instead of 'We will achieve success'

Emphasizing key outcomes: 'Results, not excuses, we deliver' rather than standard word order

Creating dramatic conclusions: 'Victory, through perseverance, comes' for emphasis on victory

Pro tip

Put your key word first, then rearrange the rest. It forces attention to what matters most.

Questions & answers

3 questions

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