Cohesion & Flow
Example Markers
Use for example, for instance, such as to introduce evidence.
Last updated
What it is
Phrases that signal you're about to provide specific evidence or illustrations to support your general statement.
Before & after
Before
“Quality improved.”
After
“Quality improved, for example, our defect rate dropped by half.”
When you’ll use it
Data presentations: 'User engagement improved significantly. For instance, session duration increased 40% and bounce rate dropped 25%.'
Problem explanations: 'Several issues emerged during testing. Specifically, login failures, slow load times, and broken links.'
Success stories: 'Our partnerships delivered results. For example, the Microsoft integration alone brought in 200 new customers.'
Pro tip
Flag an example before giving it.
Questions & answers
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Practice clearer flow
Record an answer and see how transitions and signposting hold it together. AI feedback on structure included.