Why was Dasani bottled water recalled in Britain in 2004?
Coca-Cola's Dasani water launch in Great Britain was followed by a recall over bromate levels in 2004. The company's financial disclosure provides a dated record to compare with later retellings. Explore what the documented contamination issue explains, and how it differs from other criticism of the product.
Questions you could explore
- What does a company’s financial disclosure reveal about a product failure?
- How could a dated company statement test a popular retelling of why the launch failed?
Start reading
- Coca-Cola Enterprises / US Securities and Exchange CommissionCoca-Cola Enterprises 2005 definitive proxy statement
The company’s own disclosure records the reason for the British recall and reimbursement of its costs. It anchors the case without relying on a simplified marketing legend.
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