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Why was Dasani bottled water recalled in Britain in 2004?

Coca-Cola's Dasani water launch in Great Britain was followed by a recall over bromate levels in 2004. The company's financial disclosure provides a dated record to compare with later retellings. Explore what the documented contamination issue explains, and how it differs from other criticism of the product.

5–7 min

Questions you could explore

  • What does a company’s financial disclosure reveal about a product failure?
  • How could a dated company statement test a popular retelling of why the launch failed?

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