Why does one surprising object grab your attention?
Look through a display of similar objects and one unexpected item may draw your eye. Is it noticeable because it is new, or because it breaks a pattern you learned to expect? Explore how visual-search experiments separate noticing, looking toward, and remembering an object.
Questions you could explore
- How would you tell whether something caught attention because it was new or because it violated an expectation?
- How could changing the regularity of a sequence change the response to an unusual item?
Start reading
- Psychological Science / Association for Psychological ScienceEvidence for Attentional Capture by a Surprising Color Singleton in Visual Search
The abstract describes how an unannounced colored item affected letter-search accuracy and reaction time.
Ready to try your ideas aloud?
Your topic carries over. Record up to 2½ minutes, depending on your plan.