Why doesn’t a correlation tell you what to change?
If successful sales calls contain less seller talk, talking less may look like a winning formula. Gong's 2025 analysis offers a concrete example of an observed association that still leaves questions about the calls, customers, and direction of influence.
Questions you could explore
- What other differences between won and lost deals might matter?
- What evidence would test whether changing talk time itself changes outcomes?
Start reading
- GongGong 2025/2026: sales talk-to-listen ratio on 326,000 calls
Gong describes its March 2025 update using 326,000 calls lasting at least ten minutes; these are vendor observational data, not randomized advice.
- OpenStax, Rice UniversityPsychology 2e, 2.3: Analyzing Findings
OpenStax explains why correlation alone cannot establish cause, direction, or the absence of confounding.
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