Why can two customers pay different prices?
Imagine two customers comparing what they paid for an apparently identical offer. They might discover different terms, discounts, or assumptions about what each would pay. The puzzle is deciding what makes the offers comparable and when a price difference starts to feel unfair.
Questions you could explore
- What would you need to know before explaining the price difference?
Start reading
- openstax.orgOpenStax marketing: ethics in pricing
This marketing textbook introduces different prices based on customers’ willingness to pay and the fairness concerns they can raise.
Ready to try your ideas aloud?
Your topic carries over. Record up to 2½ minutes, depending on your plan.