Why can trust in news differ from trust in individual outlets?
Trust in news overall and trust in particular news brands measure different attitudes. The Reuters Institute's 2026 global overview reports different patterns in those measures across its surveyed markets. Explore how question wording, respondents, and the news sources people have in mind affect the comparison.
Questions you could explore
- What would you need to know before assigning a cause to the change?
- How do trust in news generally and trust in a named outlet measure different attitudes?
Start reading
- Reuters Institute for the Study of Journalism, University of OxfordOverview and key findings of the 2026 Digital News Report
Compares trust in news overall with trust in individual news brands across surveyed markets. Its online survey is not a census of the whole world.
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