Why can enthusiastic customer feedback fail to become a purchase?
People may like an idea enough to praise it without wanting to pay for it. Interest, a request for more information and an actual purchase answer different questions about whether a product has customers.
Questions you could explore
- What would a small, honest commitment reveal that a compliment cannot?
Start reading
- www.strategyzer.comStrategyzer: roadmap to test a value proposition
Distinguishes testing customer problems, proposed features and willingness to pay. This is a practitioner framework; a positive response to one test does not establish lasting demand.
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Your topic carries over. Record up to 2½ minutes, depending on your plan.