Why can an advert seem louder than the program?
A commercial can feel louder even when its highest peak matches the program’s. A compressed soundtrack can spend more of its time near that peak, leaving fewer quiet moments. Loudness measurements therefore need to consider more than the single largest signal value.
Questions you could explore
- What would two recordings with equal peaks but different quiet passages look like?
Start reading
- European Broadcasting Union, November 2023Tech 3343: Guidelines for Production of Programmes in Accordance with EBU R 128
EBU’s guidance explains why peak matching can leave different average loudness and introduces integrated loudness.
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