Why is a small monthly subscription easy to overlook?
A modest monthly charge and its annual total are the same spending viewed at different scales. Remembering the charge, noticing a renewal, and finding the cancellation route add separate questions about attention and design. A forgotten subscription may involve several of these mechanisms, so the price alone cannot tell the whole story.
Questions you could explore
- What information would help distinguish forgetting from a deliberate decision to keep paying?
Start reading
- www.gov.ukUK CMA: online choice architecture and consumer harm
Explores how presentation and cancellation friction can affect choices, beyond the arithmetic of a monthly price.
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