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Why can a nonsense word sound round or spiky?

A made-up word has no dictionary meaning, yet its sound may seem to fit a rounded or pointed shape. A 2021 experiment tested the bouba/kiki association across speakers of 25 languages. The pattern crossed writing systems without requiring every participant to give the same answer.

3–7 min

Questions you could explore

  • How could researchers separate a word’s sound from the shape of its written letters?

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Why can a nonsense word sound round or spiky? | Speech Topic | speaking.app