Why can a nonsense word sound round or spiky?
A made-up word has no dictionary meaning, yet its sound may seem to fit a rounded or pointed shape. A 2021 experiment tested the bouba/kiki association across speakers of 25 languages. The pattern crossed writing systems without requiring every participant to give the same answer.
Questions you could explore
- How could researchers separate a word’s sound from the shape of its written letters?
Start reading
- Ćwiek et al.; Philosophical Transactions of the Royal Society B, 2021The bouba/kiki effect is robust across cultures and writing systems
The abstract describes the cross-language experiment; the figure caption notes that written names were not displayed.
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